Even though I throw together (I tend to "throw things together" instead of "curate" them) a cycling-themed blog, very few companies take the time to notify me of their new products. Still, once in awhile somebody does take the time to copy me on a press release, and for one glorious moment I feel special and legitimate because I know I'm reading something only a select few people are important enough to receive. For example, I recently learned of a "miracle increasing solution" that will "make your pecker glorious." I also just found out about a "CUSTOM KEYCHAIN FOR FIXED RIDERS :-)" that can be "customised as you like:"
This keychain comes all the way from Lyon, which is in France--a country in which Greg LeMond is a "rock star" and the roadies consume pâté like it's Gu. Not only does this fixed-gear-specific keychain allow you to express your derision for precipitation, but it also allows you to share your gear ratio with other riders:
This is actually something that could come in handy, since each group of cyclists has its own customary salutation, and for fixed-gear and singlespeed riders that salutation is "What gear are you running?" This way, you can just point to your keychain instead of squandering costly syllables. Incidentally, other common cycling salutations include:
Apparently in France, fixed-gear riders like to have sex with cars, which is something they share in common with American tourists:
Yes, the "myth" of the "ugly American" is not a myth at all; we really do travel to Europe and hump police cars.
Actually, given the fact that fixed-gear riders almost always expose their underpants while riding, this company probably would have been better off selling customized elastic waistbands. That way, "hipsters" could coordinate their underwear with their gear ratios, which would not only be clever, but would also provide for ready-made excuses at alleycats. ("I'd ride faster, but my bigger gear is in the wash.") As it is, the model is wearing a pair of "Insane" underpants. I had never heard of Insane underpants, though I found their website using a popular search engine and they are active in cycling sponsorship:
I was disappointed to see that the Times omitted Insane from the test, though I guess it's possible Insane don't do seamless. (They probably do crotchless, but the Times would doubtless shy away from that kind of testing.) I was also disappointed to find that, in the recent bicycling pants gear test (forwarded to me by a reader), there was not one pair that featured a pink zebra print:
Yes, more and more companies are making bicycle-specific casual pants, and here is the "origin story" of this hot retail segment:
UNTIL recently, any pants could be considered biking pants: all you had to do was roll up the cuffs or wrap some Velcro bands around your calves. But for people who commute by bicycle, those were not ideal solutions. Spending too long on a bike in regular trousers can wear out the seat of the pants. The rear pockets may rip from too many miles carrying a U-lock and the cuffs may get scarred with grease or shredded from encounters with the chain.
I have nothing against bicycle pants, though I do worry that their proliferation indicates that the lines of defense are retreating from the bike to the body. Why is the fact a U-lock can rip your pockets a reason to buy a new wardrobe? Why not just keep the lock in your bag or carry it on your bike? If you're having a problem with greasy and shredded cuffs, why not install a chainguard of some kind? If your pants are getting filthy from road spray, why not just use fenders? If the seat of your pants is wearing out, why use a saddle with a worn leather cover, or with rivets, or with embroidery?
Joel Weston from MACAFRAMA on Vimeo.
Apparently this is some kind of breakthrough, but to me something boring is no more interesting when it's performed in reverse. I know this to be true because I tried. As a test, I actually listened to that 30 Seconds to Mars song backwards, but it still sucked--though I did discover subliminal messages that alternately implored me to conform and to add the movie "Prefontaine" to my Netflix queue.
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