An object is never just an object: It is a symbol for the experience it enables. It is a catalyst for a series of associations. It is a keeper and evoker of memories. An object can inspire, impress, or depress. An object can leave us cold or it can excite us. All of this depends on how we feel (or don't feel) about the experiences it symbolises.
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"We all have a vacuum cleaner, we've all learned how to use it and we all use it. But we don't go around thinking about our vaccum in the course of a day. Only when the bag is full do we roll our eyes and sigh. Kind of like when our tire is flat/chain is loose and we chuck our bike into the bike shop.
We don't have a 'stable' of vacuum cleaners. We don't ...wave at other 'avid' vacuum cleaning 'enthusiasts' whilst we clean. The relationship to our bicycles is the same as to our vacuum cleaners. They're both merely incredibly effective and useful tools for making our daily lives easier."
While I respect Mr. Colville-Andersen's work and agree with him on many issues, this insistence on stripping the bicycle of emotional and personal value is misguided and philosophically flawed.
Though on some level, both the bicycle and the vacuum cleaner are utilitarian objects, the type of experiences they represent could not be more different. A vacuum cleaner evokes associations with: order, work, domesticity, obligation, enclosed spaces, headache-inducing noise, and boredom. A bicycle evokes associations with: movement, freedom, independence, wind in your hair, the outdoors, and joy. It is only natural the the latter invites emotional connectedness and the former does not. An object is never just an object.
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